Insights
Notes from inside the orbit.
All insights
Campaigns · 5 min read
How to brief a creator so the demo actually shows your product
The one-page brief, what belongs in it, what to leave to the creator, and the three mistakes founders make.
ReadCreators · 5 min read
Fake reach, and how to tell before you pay
What bought engagement looks like, the questions to ask any creator or agency, and why a real community is slower and worth it.
ReadWeb3 · 5 min read
KOLs in Web3: what a clean campaign looks like
Disclosure, token arrangements, financial promotion lines, and the difference between a community voice and a shill.
ReadCampaigns · 5 min read
Why we charge a percentage of the creator budget
The honest case for the model, where it could go wrong, and how we keep it straight.
ReadAI · 5 min read
Long form or shorts: choosing the format for an AI launch
When a ninety-second demo wins, when a twenty-minute walkthrough does, and why you often need both.
ReadCampaigns · 5 min read
What a campaign report should contain
A checklist for reading any agency's report, including ours: what ran, what it did, what it cost, what we learned, what next.
ReadStart
Start a campaign in ninety seconds.
Tell us about the launch. A person replies within one working day with first thoughts and, if it fits, a first orbit map.