Brief.
- You do
- You do: one call about the launch, the audience, the budget, the dates.
- We do
- We do: write it up as a one-page brief and send it back for a yes.
How it works
Five steps around the orbit.
Every campaign runs the same way. Here is what happens, who does it, and what you see at each step.
The steps
The steps
Step 01
Step 02
Orbit map.
- You do
- You do: approve or strike names.
- We do
- We do: shortlist creators with the reason for each, the platform, the format and the indicative rate.
Step 03
Confirm.
- You do
- You do: sign off the final list and the budget split.
- We do
- We do: book every creator with rates, deliverables, dates, rights and disclosure in writing.
Step 04
Make and run.
- You do
- You do: approve content where you have asked to.
- We do
- We do: brief, produce where needed, schedule, post, moderate, replace anyone who drops out, send a weekly update.
Step 05
Report.
- You do
- You do: read it.
- We do
- We do: write it: what ran, what it did, what it cost, what we learned, what next.
How long it takes.
From brief to first post is usually a matter of weeks rather than days, because good creators have calendars. Tell us the launch date and we will tell you whether it is realistic before you commit to anything. [VP: typical range in weeks, if willing to publish]
Start
Start a campaign in ninety seconds.
Tell us about the launch. A person replies within one working day with first thoughts and, if it fits, a first orbit map.